How do l choose a niche.
- Do you have knowledge or passion for a suitable subject?
- Will your niche ideas have enough traffic?
- Can you beat the competition?
- Can you create enough content that people want?
How do I choose my niche?
1.Do you have knowledge or passion for a suitable subject?
There are 2 obvious starting points when choosing a niche, what are you passionate about and have you got transferral knowledge about a suitable subject.
Picking a niche you are interested in will make creating engaging content much easier.
Knowledge in a particular niche is a definite advantage, although building your knowledge alongside your audience can be an interesting approach.
Start with an idea and then go down its list of subcategories until you’re a few levels down. Then if the subject looks promising you can then try to see if it is viable.
This website was originally going to be about interior design, a little more research could have saved me a lot of wasted time.
When l first came to choose a niche l picked Scandinavian-style interior design.
The niche was just too competitive, all my competitors were simply to strong.
Competing against high authority domains was difficult, but finding suitable subjects to write about was more of a surprise.
This is my category list
I like blogging and web design more than online marketing, but I believe you need the skills from online marketing to help with traffic.
That is why l went in two directions after blogging.
I still have the choice of whether to go down more levels. For example, WordPress could become WordPress for beginners.
If you are still to pick a niche the these choose a niche website examples should inspire, traffic stats and methods of monetization are also explored.
Amazon could be a great place to start with niche research.
Using Amazon’s category system will give you a framework to work within.
SPORTS & OUTDOORS – CYCLING – BIKE TOOLS & EQUIPMENT – WORKSTAND
2.Will your niche ideas have enough traffic?
Typically niche sites will make money in one of two ways, displaying ads or selling goods as an affiliate.
A mixture of the two is also an option.
If you are hoping to earn revenue through ads, the amount of traffic your site receives is crucial.
More traffic means you have more chances of clicks on ads.
Affiliate marketers earn a commission on the sale of a product, whether a physical or digital product.
The amount of traffic needed depends somewhat on the commission received.
3.Can you beat the competition?
Use Google to gauge competition
Using google to ascertain your likely traffic volume and competition is the most sensible place to start.
It will quickly be obvious which subjects are non-starters when choosing a niche. If the first ten results are extremely well-known websites, it will be difficult to oust them from their spots.
Totally Free Tools you can use to help choose a niche and keywords.
- similarweb.com is a great place to get keyword ideas direct from other niche sites.
Search on google with your niche ideas.
Find a site that you like. Enter that URL into similarweb
Similar sites in the same niche.
Traffic volume over 6 months.
- Google Keyword Planner is still the best place to get free traffic volume data.
We will be using the planner to strip the keywords from the websites found in step 1.
In the discover new keywords, we will select Start With a Website.
All the keywords that the site or individual page is ranking for will be displayed.
Alternative is the chrome browser extension Clever Ads Keyword Planner.
- Keywords Everywhere is another useful chrome browser extension
Keywords Everywhere is a chrome browser extension that will give a Domain Authority (DA) score under google results.
Enter the keywords you found in step 2 and examine the DA score. It indicates how difficult it will be to rank for that particular keyword.
Result: Now you can guage the difficulty for your niche keyword.
4.Can you create enough content that people want?
You’ve Chosen Your Niche but Can You Produce Effective Articles?
The steps above should have helped you choose a niche and find suitable keywords.
Use your categories to think of perhaps ten articles for each subject.
Check to see if you believe that.
- Your post will get enough traffic.
Remember: One blog post can rank for multiple keywords and may get more traffic than estimated.
- Do you think you can rank against competing articles?
Consider aiming your posts at answering questions.
Questions are shown in the “People Also Asked” section on google. These often have lower competition and are being searched for.
My Own Case Study
If you want to see some of the problems l have encountered and the lessons l have learnt then view my progress report.
Choose a Niche : FAQ
What is a Niche?
A niche can be thought of as a subcategory of a larger category.
The starting category could be Sports & Outdoors, a subcategory would be Running.
The next level down could be Activity Trackers, this is where it could branch off further, your niche could be activity trackers for kids.