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Useful Pinterest Design Tips to Create Stunning Pins.

Get more traffic and engagement with stunning Pinterest pins! Use eye-catching images, bold colors, and effective text & branding to make your pins stand out. Follow these top design tips and elevate your Pinterest game today! Introduction Pinterest is one of the best ways to build up your traffic for a new website.Creating a pin-worthy…

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Ian Sparrow

Maximize Your Reach with These Proven Pinterest Design Strategies

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Get more traffic and engagement with stunning Pinterest pins! Use eye-catching images, bold colors, and effective text & branding to make your pins stand out. Follow these top design tips and elevate your Pinterest game today!

Introduction

Pinterest is one of the best ways to build up your traffic for a new website.
Creating a pin-worthy Pinterest design need not be a complicated task. Start by using simple Pinterest keyword research tools to pick popular ideas, and give people what they want.
Using a few graphic tools can help produce a professional Pinterest designs that have a chance of going viral.

Understanding the Pinterest Audience:

To create effective pins on Pinterest, it is important to understand the platform’s audience.

Demographic Information of Pinterest Users

  • Pinterest has a large and diverse user base, with over 400 million monthly active users worldwide.
  • The majority of Pinterest users are women (roughly 70%).
  • The age range of users is broad, with the largest portion of users in the 35-49 age bracket. The second largest group is in the 18-29 age bracket.
  • Pinterest is also popular among users with a high level of education and income.

Source: https://www.businessofapps.com/data/pinterest-statistics/

Analysis of User Behavior on Pinterest:

Understanding how users interact with content on Pinterest is crucial for creating effective pins. Pinterest is best thought of as a visual search engine and curation tool.

  1. Browsing and searching: Pinterest users spend a significant amount of time browsing and searching for content that interests them. They use the platform’s visual search and discovery features to find content related to their interests, and they can save this content to boards for future reference.
  2. Engagement with content: Pinterest users are highly engaged with the content they save, regularly revisiting their boards to plan and organize their lives. They often interact with content by clicking on pins to learn more about the content, commenting on pins, and saving pins to their own boards.
  3. Mobile usage: A significant portion of Pinterest usage occurs on mobile devices, with the Pinterest app being one of the most popular ways to access the platform. This means that it is crucial for businesses to optimize their pins for mobile viewing, as this is where most users will be viewing their content.
  4. Long-term engagement: Pinterest users tend to be more engaged with the platform over a longer period of time compared to other social media platforms. They regularly return to the platform to discover and save new content, and they often use the platform to plan and organize their lives.

Pinterest users are highly engaged with the content they find on the platform. They spend a significant amount of time browsing and searching for content, and they regularly return to the platform to discover and save new content.


Pinterest is one of the best ways to build up your traffic for a new website.
Creating a pin-worthy Pinterest design need not be a complicated task. Start by using simple Pinterest keyword research tools to pick popular ideas, and give people what they want.
Using a few graphic tools can help produce professional Pinterest designs that have a chance of going viral.

The Anatomy of a Successful Pin

pinterest design

Creating an effective and engaging pin on Pinterest is crucial for businesses looking to drive traffic and reach a large, engaged audience.

There are no guaranteed ways to get a pin to go viral, but there are ways to increase your chances.
The more variations of pins you create will help you find the style that works for your niche.

  1. The Importance of Images and Graphics:
    Images and graphics are the centerpiece of a pin on Pinterest, and they play a critical role in attracting user attention and driving engagement. High-quality, eye-catching images and graphics are essential for a successful pin, as they help to make your content stand out on the platform.
  2. Key Elements of a Pin:
    In addition to images and graphics, there are several key elements that are important for a successful pin. These elements include a text overlay and branding.
    The text overlay should provide a brief, descriptive summary of the content, while branding should help to identify your business and reinforce your brand identity.
  3. Recommendations for Size and Aspect Ratio:
    The size and aspect ratio of your pins are also important considerations for creating a successful pin.
    Pinterest recommends using a 2:3 aspect ratio for pins, and pins should be at least 600 pixels wide. This allows your pins to display properly on all devices, and helps to ensure that your content is visible and easily accessible to users.

What Is the Best Size for Pinterest Pins in 2022?

The best Pinterest pin sizes to use should be in a 2:3 ratio, Pinterest recommends using a 735 x 1102 pixel size.

Pinterest will crop all images to 238 pixels wide so it is possible to use much longer images as only the width is cropped.

If you are using one of the popular image creation applications like Canva you will find that many templates are 1000 × 1500 pixels or 1200 x 1800 pixels.

Sometimes a square image will work well for Pinterest, your Pinterest design will stand out against other pins. With a square image even when the image is cropped to the standard width it will still be in the correct ratio.

pinterest pin size

How to Create a Successful Pin for Pinterest?

There are no guaranteed ways to get a pin to go viral, but there are ways to increase your chances.
The more variations of pins you create will help you find the style that works for your niche.

  • Pinterest design tips
    • Make sure your pins stand out.
      (Choose a striking Pinterest design for your images)
    • Use high-resolution images
      (There are many copyright free sites you can use, also simple text can often work well)
    • Use vertical images of standard sizes
      (Although you can often stand out by breaking this rule)
    • Use bold large uncluttered text.
      (Your text needs to stand out, be clear on what you are offering)

Step-By-Step Guide to Producing Pinterest Pins at Scale

  1. Define Your Brand:
    The first step in creating Pinterest pins at scale is to define your brand. This includes organizing your logo, colors, and fonts you want to use consistently in your pins.
    This will help establish a cohesive and recognizable visual identity for your brand.
  2. Create Headlines:
    Before creating your pins, it’s important to come up with a few different headlines that accurately describe the content of your pins.
    Aim for 4 to 5 headlines to test and see which ones perform best.
  3. Find Images:
    Find a few high-quality images to use for your pins. These images should be visually appealing and relevant to the content of your pins.
    If you have difficulty finding appropriate images you can always manipulate a single image by adjusting its scale, color or using masks.
  4. Create Pins:
    Using the headlines, images, and descriptions, create 4 to 5 different versions of each pin. Try different combinations of elements to see which ones perform best.

Organizing your media before creating your pins, you can streamline the process and make it much quicker. With a little preparation, you can create eye-catching and effective Pinterest pins at scale.

What are the Best Free Graphics Programs for Pinterest Design?

Pinterest graphics

1. Canva.com is the number one Pinterest design tool, simple to use and with excellent templates.
Canva has a free and paid version, it is possible to make outstanding designs using the free version.

2. Adobe Creative Cloud Express is an excellent application from Adobe for making social media and web graphics.
While there may not be as many free templates as Canva, cloud express has important features such as removing backgrounds and downloading in different formats in the free version.
Creative Cloud Express can instantly create variations of your Pinterest design, this is a simple way to test which design works best.

3. Desygner can resize images, use templates, and download and import image files in common file formats. Desygner can also store reusable assets such as a six-color palette and your logo. This can save a lot of time when designing pins.
If you are using free Pinterest design tools then Desygner should be at the top of your list.

4.Pixlr is more like a traditional graphics design program than some of the other choices on the list. The graphics design approach makes selecting and editing layers a better experience than the other programs on the list, including Canva.
Resizing and saving to different file formats is simple and intuitive.
Pixlr also makes it simple to create animation effects that can help make your pins stand out.

5. Tailwind create is a free design tool available from the Tailwind Pinterest Scheduler company. You need to register a forever-free account with Tailwind, then you can simply choose the create button from the dashboard.
Tailwind is a perfect Pinterest design application for those who want to create multiple social media graphics with minimal input.
once you have input your headings, text, and image, let Tailwind create multiple graphics for you.

How can I make Pinterest pins look amazing?

While it is tempting to use a stock Pinterest template it is difficult to stand out from the crowd.
Using a template as a starting point before personalizing it is often a way to stand out.
Just changing fonts can dramatically alter the design, using large, bold text works well at grabbing a viewer’s attention.
Make your text as intriguing as possible, you will have to grab interest quickly and questions often work well.

Color is often a way to make your pins pop off the page, bright colors are always punchy. It is often worth viewing pins that are in a similar niche to yours and going in a contrary direction.
If all other pins are pale and pastel, maybe dark and moody could work. Once you have got used to making a few pins it is always worth testing your pins against each other to see what works.

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Pinterest likes ‘fresh pins’ which basically means fresh content, gone are the days when you could repin your content continuously.
You can create new content by repurposing your original content.

Using different text, zooming in or out with your images, or rotating them is one way to have your Pinterest designs be regarded as fresh.

Conclusion

Pinterest Design Guide – Summary

As l mentioned at the start of the article, there is no sure-fire way to make a pin go viral, just ways of increasing its chances.


Creating stunning Pinterest designs is possible by using free tools, as with most things the more you try the better you get.


Start by picking the Pinterest pins you like and imitate them the best you can, as your skill increases you will be able to tweak designs to suit your design style.

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Ian Sparrow

Hi l am a part time blogger, affiliate marketer and founder of Bestdesigneye.com. I post content on niche website design, WordPress and SEO.

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